I was just reflecting on the strength of the twitter brand.
Walking through Waterloo station in London just now I saw the Blue Twitter bird four times on signs in the space of my two minute walk to the Underground.
There are very few brands that require no text. There are even less that have actually created words for the English language. Tweet and reTweet are firmly linked to Twitter.
So, they even created new verbs.
And yet. He has destroyed all of this with stroke of a pen or as it turns out the Tweet of a Tweet.
Fascinating for sure. Clearly done with no consultation with anyone about anything, and now the poor Twitter team is left to figure it out in real time.
This feels like a crossroads, and it’s now going to veer into what Musk wants Twitter to be, and that’s not a well-oiled version of what he bought.
Great article, as ever, Stephen. I think 'time will tell' with Twitter, but love him / hate him, Musk's head is playing chess. He'll make this work or drive it into the ground trying, I truly believe in that.
However, have a quick read of delivery-giant Hermes rebrand to EvRi last year...it might just challenge your opening line.
I was just reflecting on the strength of the twitter brand.
Walking through Waterloo station in London just now I saw the Blue Twitter bird four times on signs in the space of my two minute walk to the Underground.
There are very few brands that require no text. There are even less that have actually created words for the English language. Tweet and reTweet are firmly linked to Twitter.
So, they even created new verbs.
And yet. He has destroyed all of this with stroke of a pen or as it turns out the Tweet of a Tweet.
Fascinating but sad at the same time.
Fascinating for sure. Clearly done with no consultation with anyone about anything, and now the poor Twitter team is left to figure it out in real time.
This feels like a crossroads, and it’s now going to veer into what Musk wants Twitter to be, and that’s not a well-oiled version of what he bought.
Great article, as ever, Stephen. I think 'time will tell' with Twitter, but love him / hate him, Musk's head is playing chess. He'll make this work or drive it into the ground trying, I truly believe in that.
However, have a quick read of delivery-giant Hermes rebrand to EvRi last year...it might just challenge your opening line.
You know... that’s a shout. Pointless, awful branding, that doesn’t fix the core problem... that Hermes wasn’t very good.