Trend Mill
Trend Mill
Trend Mill 24 / The Engagement Metric Death Spiral

Trend Mill 24 / The Engagement Metric Death Spiral

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“I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders.

They've killed link sharing.
They've killed the ability to see updates from your friends and family.
They've killed reach for creators.
They've killed news and trustworthy information.
They killed news feeds and home feeds by making it almost impossible to scroll chronologically, and almost impossible to see anything but suggeste content and sponsored posts.

All in favor of what? Engagement metrics. Make number go up. It's thoughtless trend chasing done at scale, and the result has been a slow yet steady destruction of anything useful these platforms once offered.”

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Trend Mill
Trend Mill
The Trend Mill newsletter, dramatized in a somewhat sexy (?) Scottish accent.