The Era of Free Social Media Is Over
Cost of entry is no longer just your attention
If the product is free, you are the product.
It’s the defining phrase of the current era of social media. It’s the idea that because we aren’t paying to use the service, we, the users, are the product. The cost of entry is not monetary; it’s our eyeballs and our attention. As we scroll, tap and swipe, we give away thousands o…