Meta’s Copy-Acquire-Kill Strategy Will Fail, Again
You’re a text-based social app too? Twinsies!
Copy, Acquire, Kill.
Meta has been deploying this strategy for years, going back to Facebook’s acquisition of Instagram, perhaps even further back, with Facebook being a copy of Myspace and Friendster).
In sum, the strategy plays out like so:
If you can’t copy the product (likely a competi…