Gap’s Million-Dollar Rebrand Lasted 6 Days
A timely lesson: If it ain't broke, don't fix it
Back in 2010, Gap almost committed brand suicide with an untimely — and unnecessary — redesign, which cost the company millions of dollars and lasted a grand total of six days.
Between 1980 and early 2000s, Gap set the tone in retail. Everyone wore their blue jeans and t-shirts. Their list of celebrity endorsements was endless: Kirsten…