13 Comments
User's avatar
John Elston's avatar

Have been feeling this for a while about apple while also simultaneously becoming a bigger and bigger fan of how they do things and how clean everything is. But at some point, someone has to question the direction Apple is taking with nearly every company pushing yo find the next big thing, while apple doing minor hardware and OS tweaks on the same overused designs on its products and trying to push for its independent identity, which to a great extent is being and will be throttled by regulators, especially in EU

Expand full comment
Stephen Moore's avatar

There is no doubt the iPhone is the best phone and the MacBook is the best laptop. But how long can you hang on to that? I’m not sure that’s as safe a bet as it was ten years ago.

Expand full comment
Frederick Woodruff's avatar

Only a tech ‘journalist’ getting swag and free products could describe the new phone like this:

“Apple's newest phone offers value but not as much affordability.” —CNet.

WTF?.

Fire Tim Cook.

Expand full comment
Stephen Moore's avatar

Better have been some sweet gear

Expand full comment
Amplifier Worshiper's avatar

Are we really getting closer to quantum? This is another technology way over hyped for years. It’s a total bogeyman if anyone gets it working but also… will they?

Expand full comment
Stephen Moore's avatar

Hard to tell. I’ve tried to read up on it and got lost in complicated speak that’s way above my pay grade. But it does seem to be a genuine progression, a step towards whatever quantum computing may or may not be in the future

Expand full comment
Jeff K's avatar

I've been an Apple user my whole life, my first Mac was the pizza box LC and back then the only people who used Macs were artsy people or weirdos, I was the latter. I wanted a PC for gaming, oh well. I still use Apple products, I'm typing this on my MacBook. Sitting on my desk are my AirPods, two iPhone (personal and work) and a Mac Mini, along with the Apple watch that I'm wearing. It pains me to say this but Apple absolutely lost its mojo when Jobs died.

Expand full comment
Thomas Smithson's avatar

I was actually looking forward to a new iPhone SE, something basic that I could use for work. But this new phone is basically a slightly cheaper good iPhone. I think I’ll just get the SE in the end.

Expand full comment
PT Lambert's avatar

"a computer chip that makes a genuine step forward toward quantum computing"

I thought it was just me when I couldn't make heads or tails out of the sensational headlines and vague, unverifiable claims. But now it seems as though they don't actually have those qubits, only an "architecture" where the qubits could be used if ever created (and it remains unclear whether they're even possible under modern physics). In other words, their "chip" seems to be basically a measuring device for the fields supposedly emitted by this never-before-seen state of matter. Hm...

Expand full comment
Stephen Moore's avatar

I’ve been trying to make sense of it — I’ll be honest it’s way above my pay grade — but it does seem to be a genuine progression. I was careful to say “toward” as that’s what this is, a step forward, but not the finished article.

At the very least, it’s innovation! Who’s have thought Apple could take a lesson from Microsoft. Steve Jobs will be turning in his grave.

Expand full comment
Drew Morrison's avatar

I have an iPhone 13 Pro and 2020 MacBook Air with the M1 chip. I have ZERO desire to upgrade anytime soon. In fact I think if I truly needed something with power, I’d opt for a PC instead of Mac.

Everything Apple has created has just been trying to squeeze money out instead of innovating. It’s disappointing. I’m slowly phasing out Apple products. I got a Garmin watch to replace my Apple Watch. Small progress but I want to break the ecosystem without spending a lot of money so it’ll take time.

Expand full comment
Stephen Moore's avatar

I think I’m with you. Had to get a 2024 MacBook because I fried my 2020 one with a coffee spilling accident. So I’m hoping this one does me years. Got the latest iPhone but I’m on a heavily discounted contract for life, and my wife gets the “old” one. Feel slightly better knowing each device is at least doing 4 years, and then I try to sell for a few bucks on eBay after that. Hate the Apple Watch — charge it every night? Fuck that. I went with a pretty basic FitBit with most of the extras turned off (notifications, pay, apps etc), so it just works as a watch and a fitness tracker.

It seems to be a common trend, trying to simplify the tech and not be consumed 24/7 by dopamine, alerts and notifications. Yet more bad signs for companies like Apple that, whether they admit or not, need us to be addicted.

Expand full comment
Drew Morrison's avatar

Definitely, 100%. I’ve simplified my apps on my phone. I only get notifications for calls and texts. I don’t need alerts for anything like why? People were just fine before getting a thousand notifications a day.

Garmin watch was definitely the best move. I only functionally used the Apple Watch for texts on my wrist and workouts which Garmin does both. What else do I need a smartwatch for? Not to mention the 1-2 week battery life.

Expand full comment