Casper Disrupted the Sleep Economy; Then the Covers Came Off
The self-proclaimed “Nike of sleep” proves there’s no such thing as a $1 billion mattress company
I’m on holiday today (happy easter weekend) so today’s Trend Mill edition is a fun little article I wrote early last year.
Casper — the original DTC darling and self-proclaimed “Nike of sleep” — proves there’s no such thing as a $1 billion mattress company.
In a whirlwind two years, the mattress-in-a-box company went from being the lead…